3 Ways to Create an Awesome Culture

by Liam Stanton June 05, 2017

3 Ways to Create an Awesome Culture

Your culture is a living, breathing, evolving thing. And like anything that’s alive, it needs nurturing and care. There will never be a point where you look at your organization and say: “we have a great culture, we can stop now.” Fortunately for all of us, there are lots of really smart folks constantly thinking of how we can create awesome cultures that people are drawn to. Two such groups are the super smart teams at DoTank & Liberationist. We recently popped in to a workshop they jointly put on and picked up three great pearls of wisdom on creating a rockin’ team with a great culture.

1. A great culture needs diversity

A diverse culture with people from all backgrounds and ways of thinking creates a richer, more innovative environment. If you hire for “fit,” you’ll be hiring a bunch of folks who think the same way. With diversity, out of the box innovation will come naturally & increase your odds of success.

Think of it this way: you hire Martians exclusively. They fit in well with each other and deliver a dependable product to your clients. You’ve stayed away from hiring Venusians, Plutonians, & Earthlings because you just don’t think they’ll mesh with your core of Martians. What you are failing to realize is that those three other groups bring different planetary thinking to your team, and can revolutionize all parts of your business. What’s more, they keep things interesting and away from mundane. It’s exciting to work with different people. 

2. Have a worthwhile mission to accomplish

It’s the job of the leaders to engender some meaning from the company’s mission. What does your product or service do to better your customers’ lives? How does it do that? By inspiring a sense of larger, shared purpose, you help form strong bonds and trust across levels; it’s your team against the world.

At Buoy, we don’t think “let’s bring on more customers so we can make more money.” We think: “We want to work with great companies that have positive missions. If we can help our customers create awesome cultures, they will grow rapidly, and be able to more effectively make a positive impact.” Mission thinking will always be more powerful than hunting for a cheap buck.

3. Clearly communicate purpose, roles, & accountability

Every single great workplace culture has leaders who clearly communicate the mission of the company to their team, define their roles, and hold them accountable. Purpose clarifies your identity and orients the action of the team. Roles define the functions needed to accomplish that purpose. And accountability specifies ongoing activity expected from the roles.

If you’re able to hire a diverse team, have a great mission, and communicate effectively, you’ll be well on your way to having an innovative, successful culture. Of course, Buoy is always here to help you with cool ways to bring your team together even more.

 






Liam Stanton
Liam Stanton

Author

Liam@buoynow.com



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