What we expect of our workplaces has changed. It’s something we talk about daily here. Gone are the days where just a paycheck and health insurance would have us running to one company over the other. Sure, those things are important, but nowadays we expect more. We want a great culture, a sense of community, and an opportunity to make an impact.
The first company I worked for out of college was Command Transportation. We had owners who would go nuts for engagement and culture building. Trivia, Office Olympics, company grill outs for new hires, and a giant electronic billboard on the outside of the building that even had its own Twitter handle (one of the all time best above). All of those things sent a clear message to the team; they cared. They wanted their employees to feel like a family, and grow. Command would eventually be sold for $420MM.
That’s why it's so essential for employers today to invest in employee engagement. Outside of the fact that for every $1 spent on employee engagement, roughly $11 is returned, or that there is 700% greater shareholder return for companies whose employees feel highly engaged, it's just the right thing to do. If you have a chance to make your workplace better for your employees, shouldn’t you? Very simply put, if you take care of your people, they will take care of you.