Why Investing in Employee Engagement is Good Business

by Liam Stanton January 30, 2017

Why Investing in Employee Engagement is Good Business

What we expect of our workplaces has changed. It’s something we talk about daily here. Gone are the days where just a paycheck and health insurance would have us running to one company over the other. Sure, those things are important, but nowadays we expect more. We want a great culture, a sense of community, and an opportunity to make an impact.

The first company I worked for out of college was Command Transportation. We had owners who would go nuts for engagement and culture building. Trivia, Office Olympics, company grill outs for new hires, and a giant electronic billboard on the outside of the building that even had its own Twitter handle (one of the all time best above). All of those things sent a clear message to the team; they cared. They wanted their employees to feel like a family, and grow. Command would eventually be sold for $420MM.

That’s why it's so essential for employers today to invest in employee engagement. Outside of the fact that for every $1 spent on employee engagement, roughly $11 is returned, or that there is 700% greater shareholder return for companies whose employees feel highly engaged, it's just the right thing to do. If you have a chance to make your workplace better for your employees, shouldn’t you? Very simply put, if you take care of your people, they will take care of you.






Liam Stanton
Liam Stanton

Author

Liam@buoynow.com




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